3rd Dec 2010Posted in: News Comments Off
Sharon Jones: I AM THIS LAND

Award-winning human rights organization watched all the things that happened in 2010: From anti-immigrant actions and racial profiling to bullying and homophobia; from fear mongering to the extreme, divisive rhetoric of the mid-term elections. One thing was clear: it was time for a do over.

With I AM THIS LAND, Breakthrough is calling on young people across the nation to make a video using the words, “I am this land” while standing up for the values that are supposed to define this country – respect for one another and our differences.

As part of the project, Fuel helped Breakthrough engage popular big band artists Sharon Jones and the Dap Kings,  MTV director of social responsibility John Jackson, award winning music video director for U2, REM and feature films Liz Friedlander, and publisher of SPIN magazine Malcolm Campbell to support the project.

The top winner receives a grand prize of $2500. Additional prizes include Activision games such as Guitar Hero, Band Hero, DJ Hero, an MTV gift bag, tickets to hit Broadway musical Mamma Mia and more.

Breakthrough is happy to have on board a list of key partners: Activision (makers of Guitar Hero and DJ Hero), SPIN Magazine,, WITNESS,, Parlour Magazine, Hollaback, HeadCount, Women’s Media Center, F-bomb, See3, Latina Lista, Vivir Latino and 20,000 Dialogues.

For full details, contest rules, and prizes, please visit



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