Cultivating Artists As Leaders

Artists are your allies and partners.

For over 10 years, Fuel’s team has helped forge robust partnerships between artists and non-profits. Together, these partners have sounded the alarm, catalyzed movements, and collectively raised over $10 million for important causes that change the world.

Our work includes:

  • Strategic Planning
  • Relationship Building
  • Relationship Management
  • Management of Artist-Driven Projects

Case Studies:

I Am This Land

Award-winning human rights organization Breakthrough developed the online video contest I AM THIS LAND to counteract the divisive politics and debate around immigration reform, racial profiling and homophobia that had become the norm in 2010. To help raise the profile of the project amongst young Americans, Fuel helped the organization engage popular big band artists Sharon Jones & the Dap Kings, MTV director of social responsibility John Jackson, award winning music video director for U2, REM and feature films Liz Friedlander, and publisher of SPIN magazine Malcolm Campbell to serve as judges and featured artists. The contest launched just after the 2010 midterm elections, and winners will be announced in early 2011. Visit the I AM THIS LAND website to learn more.

This Is to Mother You

Tracking down Sinead O’Connor isn’t easy, but getting her to see the potential for her 1996 ballad ‘This Is to Mother You’ to inspire women across the country to offer love to trafficked girls was one of the easiest things we’ve ever done.  O’Connor’s 2009 charity remake also featured Mary J Blige and survivor Martha B.  to benefit GEMS.

Girls Are Not for Sale

Most people don’t realize that hundreds of thousands of American children are at risk for child sex trafficking.  Fuel was honored to manage long-term strategy and production of the GEMS: Girls Educational and Mentoring Services national campaign promoting girls empowerment as a key tool in the fight against child sex trafficking. Featuring Halle Berry, Beyonce Knowles, Mary J Blige, Sinead O’Connor, Demi Moore, and Ashton Kutcher. 

Halle Berry: She Is My Daughter

In 2009, Fuel introduced Academy Award-winning actor-philanthropist Halle Berry to Girls Educational and Mentoring Services, the nation’s largest organization serving girls and young women who have experienced commercial sexual exploitation and domestic trafficking.  Halle helped GEMS launch The Council of Daughters, a national network of women working to protect and empower girls, by collaborating with Fuel on a letter calling on women across America to help build a world where girls are celebrated, not sold.

Malaria No More

Still a relatively young organization, Malaria No More has nevertheless cultivated a strong and eclectic support base within the entertainment industry. Still, the challenge of creating structure and order within their artist partnership efforts was clear. For this award-winning non-profit, Fuel consulted for 6 months to help them conduct an assessment of their artist engagement history, develop a formal Talent Partnerships programs and a full-time position for a savvy media/entertainment professional to manage the program. Fuel was also happy to facilitate American Idol host Ryan Seacrest’s involvement in Malaria No More’s FOX Sports NFL campaign. Seacrest’s video PSA – broadcast nationally during games and news programs – helped raise over $100,000 in its first week of release.

Be Bold Awards

Did we mention we love live music? With this in mind, it was Fuel’s great pleasure to facilitate musician Amos Lee’s involvement as a honoree and performer at the 2009 Be Bold Awards presented by leading social change funder Echoing Green.

Raise the Volume, Raise the Vote

With their vast email lists and regular one-to-one contact with thousands of fans, club DJs have a unique potential to drive grassroots social change movements.  For the historic 2008 Presidential Election, Fuel produced a cross-country youth voter campaign featuring 25 of the top club DJs lead by Grammy-winning Questlove of The Roots, DJ Rekha, Bassnectar and DJ Spooky in 18 cross-country club nights culminating in an election day featuring The Ultimate Election Day Playlist on Myspace Music, shoutouts from DJ Tony Okungbowa on The Ellen Show, and a Grand Finale party at Virgin Megastore in Times Square.

Power of Music Gala

For the 2008 “Power of Music” event, Fuel facilitated Annie Lennox’s involvement as an honoree and managed run of show for talent including Sharon Osbourne, DJ Lady Miss Kier, John Mellencamp, and Claw Money.

Fashion Against AIDS

With more than 1,100 stores worldwide, H & M has an unparalleled opportunity to use its brand to do good – and they’ve made good on this promise by partnering with Designers Against AIDS to create apparel that annually generates millions of dollars for AIDS/HIV organizations around the world.  Fuel was thrilled to facilitate Rihanna’s participation on behalf of YouthAIDS as global spokesperson for the H&M/DAA “Fashion Against AIDS” worldwide billboard and retail campaign in 2008.

Aspen Ideas Festival

Ever tried to convince a major music artist to give up their 4th of July – for charity?  It’s not an easy task, but Fuel had an instinct that respected musician and humanitarian Wyclef Jean just might rise to the occasion.  As the featured performer and panel speaker for a “Music and Activism” concert and pre-show discussion at the 2007 Aspen Ideas Festival benefiting YouthAIDS, Mr. Jean delivered tenfold.  Entertaining public figures ranging from former President Bill Clinton to philanthropist Susie Buffett, Jean’s performance was – to quote a guest – ‘the best concert I’ve ever attended’.

Live the Good Life Campaign

Diabetes is a global epidemic, but most Americans don’t realize there are simple lifestyle choices that can significantly reduce a person’s risk of developing the disease.  That was the spirit of the ‘Live the Good Life’ Campaign and fundraising brand, developed and launched by Fuel (formerly a division of Red Carpet Media Partners).  First, we produced six celebrity photo shoots in iconic locales around New York City (including a rare opportunity to shoot in the Knicks lockeroom).  Then we brought together hundreds of donors and supporters for a cocktail launch event.  Finally, we managed talent involvement and production (with Red Carpet Media Partners) for a gala at Pier 60/Chelsea Piers.  All in all, more than 20 high-profile artists and athletes took part in the campaign including Halle Berry, Patti LaBelle, BB King, Maria Menounos, Bridget Moynahan, Mark Consuelos, Daryl “DMC” McDaniels, Alan Houston, Tamara Tunie, Adaora Udoji and more.

Live for Darfur Artists Campaign

Fuel’s founder Bridgit Antoinette Evans has advocated on behalf of an end to the genocide in Darfur since 2004.  In 2005, Evans created, produced and managed talent for the Live for Darfur Artists Campaign chaired by Don Cheadle and featuring 50 top music artists, including facilitation of Live for Darfur’s participation in The Roots Pre-Grammy All-Star Jam 2006 hosted by Don Cheadle and Dave Chapelle.

The Gates in Central Park

Hundreds of orange curtains installed throughout Central Park didn’t seem like a major feat – until they arrived in full glory and captured the imagination of every New Yorker.  Fuel’s team was tapped to inspire artists to join the The Gates in Central Park’s Advisory Board.  In the end, Susan Lucci, Diane Von Furstenberg, Patrick McMullan, Kelly Ripa and Mark Consuelos, Melanie Griffith, Antonio Banderas, Alan Cummings and other prominent artists answered the call.

UN Year of Microcredit Awards

When 11th hour scheduling conflicts threatened to undermine months of planning for the UN’s celebration of everyday heroes of the anti-poverty movement, organizers asked Fuel to educate major artist-humanitarians about the power of their involvement in the event.  Fuel was thrilled to engage Jennifer Lopez, Tim Robbins, Marc Anthony, and British rocker Ben Jelen to present and perform, helping to make then-UN Secreatary General Kofi Annan’s United Nations Year of Microcredit Awards Gala a remarkable and heartfelt evening.