Building movements that change the world.
From concept and strategic development to brand identity to campaign implementation and team management, Fuel has created and led national and global campaigns involving diverse coalitions of organizations, individuals and brands working together to bring an urgent cause to the forefront of public awareness.
Our work includes:
- Campaign Planning
- Campaign Concept Development
- Campaign Management
- Campaign Team Management
- Sex Trafficking: Girls Are Not for Sale
- Darfur: Live for Darfur
- Youth Voting: Raise the Volume, Raise the Vote
No More Silence
When we first experienced Ugandan playwright Judy Adong’s ‘Just Me You and The Silence,’ about her country’s harsh anti-homosexuality laws, we knew the play was special. Smart, funny yet still heartbreaking, the story offers audiences a safe space to unravel their own beliefs and feelings about some very tough issues. In collaboration with Judy, her director Patricia Mcgregor, and Oscar-winner Kevin Spacey, we were pleased to produce the kick-off event for the ‘No More Silence’ movement, a benefit reading at the Old Vic Theatre in London. Now, we move on to our greatest challenge: presenting the play in all 78 countries were being gay remains a crime.
#ImHere for Immigrant Women
For over 5 years, Mallika Dutt’s Breakthrough has waged a persistent campaign to shine a light on the abuses faced by undocumented immigrants in the United States. With the 2012 presidential election looming, the Breakthrough team wanted to create an eye-catching flash campaign to get the rights of immigrant women onto the national agenda and into the speeches of the two candidates. Fuel worked with their staff to develop the concept, branding and on-going strategy for the campaign, and co-produced ‘The Call’ short film that transforms statistics into living, breathing people trapped in an impossible situation.
When Ai-jen Poo, co-founder of the National Domestic Workers Alliance, learned of the release of the blockbuster film ‘The Help,’ she knew it presented a once in a lifetime opportunity to bring the realities and concerns of contemporary domestic workers into the mainstream public consciousness. We couldn’t have agreed more, and worked with her staff to design #BeTheHelp, a pop-driven campaign aimed at transforming moviegoers into social change agents who could help NDWA pass legislation and change how we think about care in America.
Girls Are Not for Sale
Most people don’t realize that hundreds of thousands of American children are at risk for child sex trafficking. Fuel was honored to manage long-term strategy and production of the GEMS: Girls Educational and Mentoring Services national campaign promoting girls empowerment as a key tool in the fight against child sex trafficking. Featuring Halle Berry, Beyonce Knowles, Mary J Blige, Sinead O’Connor, Demi Moore, and Ashton Kutcher.
Raise the Volume, Raise the Vote
With their vast email lists and regular one-to-one contact with thousands of fans, club DJs have a unique potential to drive grassroots social change movements. For the historic 2008 Presidential Election, Fuel produced a cross-country youth voter campaign featuring 25 of the top club DJs lead by Grammy-winning Questlove of The Roots, DJ Rekha, Bassnectar and DJ Spooky in 18 cross-country club nights culminating in an election day featuring The Ultimate Election Day Playlist on Myspace Music, shoutouts from DJ Tony Okungbowa on The Ellen Show, and a Grand Finale party at Virgin Megastore in Times Square.
Live for Darfur Artists Campaign
Fuel’s founder Bridgit Antoinette Evans has advocated on behalf of an end to the genocide in Darfur since 2004. In 2005, Evans created, produced and managed talent for the Live for Darfur Artists Campaign chaired by Don Cheadle and featuring 50 top music artists, including facilitation of Live for Darfur’s participation in The Roots Pre-Grammy All-Star Jam 2006 hosted by Don Cheadle and Dave Chapelle.
Live the Good Life Campaign
Diabetes is a global epidemic, but most Americans don’t realize there are simple lifestyle choices that can significantly reduce a person’s risk of developing the disease. That was the spirit of the ‘Live the Good Life’ Campaign and fundraising brand, developed and launched by Fuel (formerly a division of Red Carpet Media Partners). First, we produced six celebrity photo shoots in iconic locales around New York City (including a rare opportunity to shoot in the Knicks lockeroom). Then we brought together hundreds of donors and supporters for a cocktail launch event. Finally, we managed talent involvement and production (with Red Carpet Media Partners) for a gala at Pier 60/Chelsea Piers. All in all, more than 20 high-profile artists and athletes took part in the campaign including Halle Berry, Patti LaBelle, BB King, Maria Menounos, Bridget Moynahan, Mark Consuelos, Daryl “DMC” McDaniels, Alan Houston, Tamara Tunie, Adaora Udoji and more.