Can art change the world? We know it can.
Fuel collaborates with organizations and artists to produce videos, film, music and other pop culture media that deepen audiences’ understanding of and connection to urgent causes.
Our work includes:
- PSA Production (Video Shoot, Photo Shoot, Print Design)
- Charity Music Songs and Albums
- TV & Film Storyline Consulting
- Cause Related Film Marketing
- Event Production (Fundraisers, Press Launches and Concerts)
We Are Millions
For President Obama’s Human Trafficking Awareness Day, Fuel called on e-activists across the country to send in photo messages of love for survivors of child sex trafficking. Produced for GEMS, the resulting video garnered 13,000+ views in its first week thanks to Twitter support from GEMS ally Demi Moore.
This Is to Mother You
Tracking down Sinead O’Connor isn’t easy, but getting her to see the potential for her 1996 ballad ‘This Is to Mother You’ to inspire women across the country to offer love to trafficked girls was one of the easiest things we’ve ever done. O’Connor’s 2009 charity remake also featured guest vocals by Mary J Blige and survivor Martha B. Benefiting GEMS and its Girls Are Not for Sale Campaign.
United Against Malaria
We love producing things. For the UN Foundation, Fuel oversaw shoot production and talent management for a multi-subject HD PSA video for the global ‘United Against Malaria’ World Cup Soccer Campaign. Shot on location at the Clinton Global Initiative.
Faces of India Gala
For one night each year in the nation’s capitol, politics takes a backseat to the global fight against AIDS/HIV at the YouthAIDS gala. For the 2007 “Faces of India” event hosted by Ashley Judd, Fuel managed celebrity talent and run of show for a roster including Bono, Speaker of the House Nancy Pelosi, Padma Lakshmi, Queen Noor of Jordan, and performances by Russell Peters, DJ Rekha and Michael McDonald.
Wyclef Jean’s Yele Haiti Foundation
When Fuel’s founder learned of the devastating floods that ravaged Gonaive, Haiti in 2004, she rang musician and activist Wyclef Jean to find out how to help. Little did she know that fateful call would catapult her into Jean’s courageous efforts to establish and launch his Yele Haiti Foundation. We believe in Wyclef Jean and Yele Haiti, and were honored to introduce him to numerous celebrity donors, as well as c0-produce (with Amanda Bankuti of RCMP) and manage talent for his launch concert – called ‘electrifying’ by Rolling Stone – hosted by Susan Sarandon with art auction presented by Jonathan Demme.
Artrageous ‘Supermodel for a Day’
As celebrity coordinator for the annual Artrageous Children’s Day, one of New York City’s largest children’s charity carnivals, Fuel’s founder partnered supermodel Iman with the charity to create a special day for 9 girls living in foster care in New York City. With sponsorship from N Boutique in Harlem, support from top celebrity hair/makeup/wardrobe stylists, and model coaching from “America’s Next Top Model” judge J. Manuel, the girls experienced a day in the life of a top model, complete with a red carpet arrival, press interviews, and a professional photo shoot featuring Steve Madden’s latest collection. The ‘Supermodel for a Day’ concept was later featured on the 2004 season premiere of the Oprah Winfrey Show.
Venus – the OBIE Award-winning play by the Pulitzer Prize-winning Suzan-Lori Parks – tells the remarkably true story of Sarah Baartman aka ‘The Venus Hottentot’. In 1810, Sarah was trafficked to London, exhibited as a freak in Piccadilly Square by day, and sold after hours to ‘groups of men for a special price’. Sarah was later sold to a French doctor who studied her to prove the the anatomical lineage between Africans and apes. After her death on the streets of Paris, the doctor bought her corpse from a grave digger, performed a now legendary dissection, put her skeleton and organs on display in the Museum of Man in Paris, where they remained until 1974. In 2002, Nelson Mandela and others won the right to return Sarah’s remains to South Africa for proper burial, and Fuel’s founder Bridgit Antoinette Evans launched Venus Worldwide, a delegation of 25 American, Canadian and South African artists came together in South Africa to present the play on the historic occasion of her burial. Funded by Arts International and the Will and Jada Pinkett Smith Foundation, Venus in South Africa also featured a pre-voyage all-star benefit reading starring Oscar winner Tim Robbins, Tony nominees Kathleen Chalfant and Joe Morton, and Bridgit Antoinette Evans with music by South Africa’s leading classical composer Bongani Ndodana and video by renowned South African filmmaker Zola Maseko. In total, more than 100 artists helped tell Sarah’s story to raise awareness of gender violence in Africa.