Case Study: Aid for Haiti

The Challenge

Multiple Grammys aside, platinum-selling recording artist Wyclef Jean will forever be a native son of Haiti. When floods threatened the homes and livelihoods of thousands of Haitians in 2005, Jean created the Yele Haiti Foundation to pursue sustainable, long-term solutions to Haiti’s struggles. He invited Fuel’s founder, Bridgit Antoinette Evans, to help him launch the foundation with a buzz-worthy music event.

The Solution

Working with celebrity event producer Amanda Bankuti, Evans conceptualized a private concert that harnessed Jean’s eclectic musical range and talent for spontaneous master jams.

The Results

Yele Haiti: Dreams in Motion – a private concert hailed by Rolling Stone as “electrifying” – was hosted by Susan Sarandon at meatpacking district hotspot GLO for a crowd of 800+ VIPs and fans. Featuring a rare exhibit of Haitian art from the private collection of Oscar-winning director Jonathan Demme, the celebration culminated in a showstopping, gospel-infused jam of “Knockin’ on Heaven’s Door” featuring Jean with jazz great Cassandra Wilson, and other artists.