New world. New media. New solutions.
Finding the most powerful way to establish important causes in today’s media landscape takes innovation, daring, and yes, a healthy dash of irreverence. Fuel develops cutting-edge communications plans, develops brand identity and positioning strategies, and creates print and web-based communications tools that amplify the voices of cause leaders in bold new ways.
Our work includes:
- Public Relations
- Brand Identity & Strategy
- Website Planning & Creative Direction
- Social Networking Strategy
- Trend Research (Celebrity Activism/Social Marketing)
- White Papers, Brand Positioning Assessments
- Editorials/Media Writing
Council of Urban Professionals
Now in its 4th year of existence, CUP boasts a membership and network of over 5,000 emerging and established leaders who work together to develop their leadership skills, give back to their communities, encourage board and senior management diversity, and prepare thousands of high school students for successful college admissions. In spite of their remarkable achievements, most of the details of their impressive success was not reflected in their online and printed materials. Over several months, Fuel worked with CUP’s staff to re-develop their brand strategy and positioning, including partnering the organization with award-winning graphic artist Noah Scalin for the complete design of their logo, writing and re-drafting their primary written expressions of the organization, and working with web firm 6th Floor Development to re-develop the look and functionality of CUP’s website. To view their new site, visit www.nycup.org.
Girls Are Not for Sale
Most people don’t realize that hundreds of thousands of American children are at risk for child sex trafficking. Fuel was honored to manage long-term strategy and production of the GEMS: Girls Educational and Mentoring Services national campaign promoting girls empowerment as a key tool in the fight against child sex trafficking. Featuring Halle Berry, Beyonce Knowles, Mary J Blige, Sinead O’Connor, Demi Moore, and Ashton Kutcher.